I try to be optimistic, I really do. But on this topic I have to admit it would be an amazing long shot. I have a few observations and thoughts of my own. The Hummer brand (the one owned by GM) is dead. I don't think it would come back even if the ownership reverted back to AM General. Even if it did, what would AM General do it with it? It's not worth anything, there's no more dealerships or merchandise or anything. In my mind the H2 is the deadest of them all since it was built by AM General and not GM. If you have an H2, hang on it because that's all there will ever be in the world. The H3/H3T is equally as dead. Once the Shrevesport plant is shuttered, the hopes of a second coming are gone.
AM General is the only wild card left. Will there ever be another truck from them? Maybe, and it may be the best long shot because they still own another brand name, Humvee. I have wondered to myself lately if they would ever bring back a truck rebranded as Humvee instead of Hummer.
The appeal of a vehicle like a rebranded Humvee is like other similar vehicles in history as well: LM002, Defender, Icon. They appeal to a very small minorty of vehicle owners so just like the H1 it would be made in small numbers.
There is almost no chance (zero, zilch, nada) of a GMC Hx that has the same characteristics of the Hummer Hx. After they get done making plastic dashboards and raiding tie rods from a chevy malibu parts bin, it will end up a 2wd warthog look a like with almost no offroad capability. Let's face facts, GMs world is taking the same exact car, bolting on a few different parts and then putting different badges on the front (Buick, GMC, Chevy, Cadillac). A Hummer-like vehicle just has no place in that world.
Despite all that negativity, GM has basically told "us" the people left driving the Hummers to go pound sand. This is in light of new Jeep styling changes, Land Rover talking about bringing back the Defender, The Ford F-150 Raptor just keeps getting better and now "all of sudden" owning an SUV is fashionable once again despite all the environmentalist "suv bashing" a few years ago. GM apparently didn't want to weather the downturn and see the uptick once people started buying vehicles again, or they are concentrating all of thier efforts on rebadging the same car model over and over until there is no brand left. I often wonder what would have happened to Hummer if they had someone as passionate about the vehicle as they were about the Corvette 50 years ago. Without the passion for the product, then it's just a product, no different than a can of soup, instead of being something special. In the early days of Corvette it was almost scrapped several times, but they kept at it, and now look the vette. It found a place in the world.
In the long run I am personally glad that Hummer didn't sell to the Chinese, even though I would have liked to have seen the brand live on. Could you imagine what a Chinese built and designed Hummer would be like? You could say what you want about GM but at least they "got" Hummer. They understood what the name stood for even if they weren't willing to stand up behind that name. So I guess I am happy with what I have even if it means that this is the best I can do (meaning never owning a new truck ever again). I personally plan to drive my trucks until there is nothing but a few rusty bits left.
